Health Store Corporate Website
HTML
SCSS
GSAP
JavaScript
Gulp
NodeJS
scored 100% on GTmetrix
97% on Google PageSpeed
Year: 2020
I received the designs as a Figma file from a colleague across the other part of the planet and through out this project, we managed to collectively work on any missing or extra graphics needed for this website. The research started after getting that along with some instructions on what certain animations needed to be. After some thought for the project needs, I chose GSAP for the animations simply because it was the most versatile tool for this project giving me benefits such as speed and this was helpful since the timeline was a bit short (they always are).
I did some testing on SVG animations and CSS animations to make sure I don't depend on JavaScript for all the website's animations. This would be beneficial for the site's overall speed especially on mobile devices.
Every aspect of the design was finalized (colors, fonts, and spacing) which meant exporting all assets from Figma into different file formats based on where it fit best (SVG for logo and vector elements, PNG for transparent images, JPG for photos & other rasterized graphics). I used GULP and built my own template to automate a lot of repetitive tasks such as optimizing images, bundling and minifying scripts, copying over fonts/docs and more for a faster workflow and a complete responsive, accessible, and fast website.
I worked in VS Code, tested in Chrome for the majority of the project. It was a desktop-first approach since the client wanted to see the fancy animations on a larger screen first and there was no previous website data indicating any preferences/info. Once I'd finish one or a few sections on the desktop, I'd shift gears into the mobile site and make any modifications/optimizations I see fit. I tested the site in Firefox, Edge as well as my Android (Chrome) with USB debugging tools & an iPhone device (Safari) to make sure everything worked correctly before final delivery.
Keeping users engaged with the website was one of the main things I wanted to do here and when they “uncover” the website's info piece by piece, people have a unique and fun experience. Animations help keep users on the site longer which can improve lead generation. It also helps to bring users back to the site and make it more memorable (as a part of the brand). The animations on the site (even the subtle dashed lines going from logos to the CRM circle, the skewing of storefronts images based on scroll speed, or the alternating moving screenshots in 3D perspective) can help tell a story, show progression, give feedback and context (and they embrace design and showcase unique features too).
Some of the challenges for this project was aligning things for the all-in-one multi-storefront ecosystem section since it had to animate in a certain way and look good on varies screen sizes but I managed to overcome this with clever positioning and thorough testing. The other challenges were more behind the scenes working with GULP finding proper plugins to do the things I needed without breaking other plugins/workflow which ended up working well after further testing.
The website scored 100% on GTMetrix for speed and 97% on Google PageSpeed and the client/manager was extremely happy with that and the beautiful animations. The client now had a clean, responsive, accessible site to show all brands under one company to help investors understand the big picture and use it as a pitch for NitroRX software that was in the works.
Mobile view with GSAP Visual Markers
Full Website Screenshot
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Contact Me
I am currently looking for a full-time position in Michigan and/or remote (preferred). If you are interested in working with me, please feel free to contact me via the form below.