Multi­disciplinary Digital Designer

Using my knowledge to help small-large businesses & clients grow and succeed since 2006

Eddie Potros

I'm Eddie, a creative generalist based in Vancouver, Canada Michigan, USA with a passion for blending art and technology into engaging digital experiences. I'm all about the small details, from pixel-perfect UI to the perfect beat drop.

When I'm not crafting sleek designs, editing photos/videos of all kinds or coding clean, responsive sites, you'll find me kicking a soccer (football) ball, jamming on my drums or playing some guitar/piano, or spending quality time with my family. I've got a thing for textures, gradients, bold typography, and pushing pixels around until everything just clicks.

I'm a big believer that great design solves real problems, whether it's a smooth user journey, an astonishing brand identity, or a website that just feels right. I also think some of the best ideas happen in the shower, or while you're trying to remember that one keyboard shortcut.

My toolkit is pretty stacked as you can see below and I love learning new things and experimenting with new tech, diving deep into motion graphics, and building digital experiences that look as good as they function.

I'm extremely organized even though I've got thousands of fonts and hundreds of thousands of songs (well I'm a DJ so...). I like meeting new people so if that sounds like your vibe too, let's connect!

 I DON'T KNOW ABOUT YOU BUT I FEEL GOOD! I DON'T KNOW ABOUT YOU BUT I FEEL GOOD!
 I DON'T KNOW ABOUT YOU BUT I FEEL GOOD! I DON'T KNOW ABOUT YOU BUT I FEEL GOOD!
 I DON'T KNOW ABOUT YOU BUT I FEEL GOOD! I DON'T KNOW ABOUT YOU BUT I FEEL GOOD!

Things I'm Passionate About

Design & Storytelling

Design is all about turning ideas into visuals that work. It's not just about making things look good; it's about creating experiences that connect. Whether it's a sleek UI, a bold logo, or a full brand identity, I focus on crafting designs that are as functional as they are beautiful, ensuring every piece has a purpose and resonates with the audience.

Development

I love taking a design and bringing it to life with code. Development is where creativity meets functionality. From custom websites to apps, I build experiences that are smooth, fast, and engaging. I focus on creating sites and applications that not only look great but also perform at their best, making sure everything works seamlessly across devices.

Video & Motion Graphics

Video and motion graphics are my playground for storytelling. Whether it’s an animated intro, a promotional video, or a cinematic piece, I create dynamic content that grabs attention and communicates clearly. Motion adds energy and emotion to a project, and I love pushing the boundaries of what can be done with video and animation.

Audio

Audio is the backbone of every great project. Whether I’m mixing sound for video, editing podcasts, or creating custom tracks, I focus on making sure the audio complements the visuals and enhances the story. The right sound can elevate any project, setting the tone and adding depth to the experience.

Photography

Photography is about capturing moments that tell a story. From portraits to event coverage, I focus on finding the right lighting and composition to create images that are authentic and engaging. It’s about freezing time and conveying emotion in a single frame, making sure each shot speaks for itself.

My Creative Process

Kickoff Brief & Discover

01

Understand & define the vision, set the tone & expectations, and establish project goals.

Research & Strategy

02

Study the market, audience, market trends and competition to form a clear direction.

Concept & Ideation

03

Sketch out rough concepts, brainstorm, moodboard, and explore different approaches.

Design & Craft

04

Create visuals, wireframes, prototypes, or rough cuts, refining the style and tone.

Kickoff Brief & Discover

05

Code, animate, edit, or build, and polish for final delivery bringing concepts to life.

Launch & Refine

06

Go live, share with the world, and adjust based on performance and real-world feedback.

I Use Tools

  • Development Icon Web Development
  • Video Icon Video & Motion Graphics & 3D
  • Audio Icon Audio Production Tools
  • Project Management Icon Project Management & Collaboration
  • Photography Icon Photography & Video
  • Writing Icon Writing & Research
  • Other Icon Other
Branding Icon

Branding, UI/UX & Graphic Design

Design Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Figma
  • Miro
Development Icon

Web Development

Development Tools

  • VS Code
  • Git / GitHub
  • npm / Yarn
  • Webpack / Vite
  • Browser Dev Tools
  • Terminal/CLI
Video Icon

Video & Motion Graphics & 3D

Video & 3D Tools

  • Adobe After Effects
  • Adobe Premiere Pro
  • Cinema 4D
  • Blender
  • Octane Render
  • Redshift
  • Unreal Engine
Audio Icon

Audio Production Tools

Audio Tools

  • Ableton Live
  • Logic Pro X
  • Pro Tools
  • Native Instruments Komplete
  • Waves Plugins
Project Management Icon

Project Management & Collaboration

Management & Collaboration Tools

  • Jira
  • Trello
  • Asana
  • Slack
  • Google Workspace
  • Microsoft 365
Photography Icon

Photography & Video

Photography & Video Tools

  • Adobe Lightroom
  • Capture One
  • DaVinci Resolve
  • Fuji X RAW Studio
Writing Icon

Writing & Research

Writing & Research Tools

  • Grammarly
  • Google Docs / Microsoft Word
  • Scrivener
  • Obsidian
Other Icon

Other

Other Tools

  • Obsidian
  • Figma
  • Blender
  • Google Analytics
  • SEMrush

I Got Skills

  • Development Icon Web Development
  • Video Icon Video & Motion Graphics & 3D
  • Audio Icon Audio Production
  • Project Management Icon Project Management & Collaboration
  • Photography Icon Photography & Video
  • Writing Icon Writing & Research
  • Other Icon Other
Branding Icon

Branding, UI/UX & Graphic Design

Design

  • Digital Design
  • Graphic Design
  • Product Design
  • UI/UX Design
  • Typography
  • Brand Development
  • Visual Identity & Visual Design
  • Style Guides & Design Systems
  • Multimedia Design
  • Web Design
  • Game Design (Web/Mobile)
  • User flows, journey mapping, wireframes & prototypes
Development Icon

Web Development

Development

  • HTML, CSS, JavaScript (hand-coded)
  • Accessible Web Applications
  • Email Marketing Templates
  • PHP, React, Next.js, Svelte
  • SaaS UI & Data Visualization
  • Static & Animated Banner Ads
  • CMS: WordPress, Webflow, Shopify
  • Build Tools: Gulp, Node.js, Markdown
Video Icon

Video & Motion Graphics & 3D

Video & Motion Graphics

  • Video Editing
  • Visual Effects (VFX)
  • Motion Design
  • 2D & 3D Animation
  • Compositing
  • Art Direction
  • Color Grading

3D & Visual Design

  • Non-destructive Workflow
  • Procedural Techniques
  • Lighting Techniques
  • Storyboarding
  • Illustration & Drawing
Audio Icon

Audio Production

Audio Production

  • Mixing & Editing
  • Sound Design
  • DJing & Live Event Mixing
  • Audio Setup for Events
  • Custom DJ Lighting & Effects
Project Management Icon

Project Management & Collaboration

Project Management & Collaboration

  • Organizational Skills
  • Leadership & Team Management
  • Communication Skills
  • Time & Project Coordination
  • Adaptability & Learning Agility
  • Cross-functional Teamwork
Photography Icon

Photography & Video

Photography

  • Professional Photography
  • Image Retouching & Editing
Writing Icon

Writing & Research

Writing & Research

  • Copywriting
  • Information Architecture
  • Content Strategy
  • SEO Writing
  • Technical Writing
  • User Research & Understanding User/Business Needs
  • Usability Testing
  • Conversion Optimization
  • SEO & Ad Campaign Strategy
Other Icon

Other

Other

  • AI Tools
  • Problem Solving
  • Critical Thinking
  • Creativity
  • Attention to Detail
  • Adaptability

Selected Portfolio Projects

Canada Pharmacy

Architected the brand identity, designed an intuitive UI/UX, and developed the complete, responsive front-end code for this full-scale e-commerce platform, ensuring a seamless customer journey.

Tech

HTML

SCSS

jQuery

UI

UX

Branding

Design

Motion Design Demo Reel

Experience a dynamic showcase of my motion graphics and video editing expertise, featuring animation, VFX, compositing, and visual storytelling techniques applied across various projects.

Tech

After Effects

Premiere

Cinema 4D

Photoshop

Illustrator

Moodboard

Storyboard

Zenabis

Developed a custom WordPress website featuring bespoke graphic design, realistic 3D product visualizations, and professional product photography to elevate the brand's online presence and product appeal.

Tech

HTML

SCSS

jQuery

GSAP

WordPress

3D

Photography

Healthstore

Developed and integrated numerous React components and feature pages within a large-scale application, focusing on enhancing user interface functionality and overall site performance.

Tech

HTML

SCSS

Headless CMS

React

Health Store Holdings

Engineered an ultra-performant static website meticulously optimized for speed and user experience, achieving near perfect scores (100% GTmetrix, 97% PageSpeed) through clean code and modern development techniques.

Tech

HTML

SCSS

GSAP

JavaScript

Gulp

NodeJS

Logo Folio

A curated collection showcasing diverse logo designs, symbols, and wordmarks, each crafted to establish a unique and memorable visual identity as part of comprehensive branding solutions for various clients.

Tech

Design

Branding

Illustrator

Photoshop

Email Marketing

Designed and developed engaging, responsive HTML email templates optimized for conversion, including campaign setup, list management, and deployment across various platforms like Mailchimp to drive results.

Tech

HTML

CSS

MJML

Design

Illustrations

UI

Photoshop

Figma

World Pet Express

Conceived, designed, and built a fully custom e-commerce solution entirely from scratch, featuring a unique user interface, and custom-built functionality integrating fun illustrations to create a distinct and engaging online store.

Tech

HTML

SCSS

jQuery

JavaScript

Design

Illustrations

Namaste

Spearheaded a complete brand identity overhaul, designing and producing a cohesive suite of assets including custom graphics, impactful advertising materials, engaging 3D visuals, and professional product photography.

Tech

Branding

Design

UI

3D

Photography

Bayview Terrace

Delivered comprehensive creative direction for high-end executive townhomes, encompassing brand development, targeted advertising campaigns, print collateral, and website design and development.

Tech

Design

Branding

HTML

SCSS

jQuery

WordPress

Photography

Versatile portfolio showcasing compelling portraits, dynamic event coverage, and detailed product photography, demonstrating strong skills in composition, lighting, and professional editing.

Tech

Design

Branding

Photography

Print Design

Expertise in designing impactful print media like brochures, posters, and large-format graphics, showcasing strong layout, typography, color, and pre-press preparation skills.

Tech

Design

Branding

Illustrator

Photoshop

UI

Figma

Say Hello!
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Contact Me

I am currently looking for a full-time position in Michigan and/or remote (preferred). If you are interested in working with me, please feel free to contact me via the form below.

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