The project started out simple with a new brand where I was tasked to create the logo. As you can see from some of the sketches, I tried different things that I thought would appeal to the project manager. High-end was the buzz word so I opted for a slick font for the logo type and kept symbols to minimum for the most part when I was actually designing it.

I was the go-to person for all materials on this project (aside from the renderings of the buildings) and tried to keep spacing and typography as consistent as possible even though there was no clear direction on what will be needed through out the project.

There were times where requests came very last minute and I basically had minutes to complete the task. The best way to deal with these things is to use a template if possible and change the size to fit and you already have the colors and fonts in the document so this made things easier for me in the long run.

As with all projects, client feedback isn't always what we designers think looks good but in the end, after you educate the client about the different design decisions and why certain things work well, you just have to do the work and make sure they sign off on the changes so things are confirmed (in writing). I dealt with this a bit on this project and cleared lots of tasks by confirming these details via emails so further changes would mean a different time-line. This helps save my time and the company's time as well.